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What matters, impossible to miss

Outlier watches your paid social, the viral wild, and your competitors — then says, in plain terms, what deserves your budget this week.

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built inside DreamMe · now for every consumer-app team
this week, in plain terms
$11.82
cost per trial — down 8.3%
reconciled against RevenueCat truth, not platform optimism.
1 ad
quietly took 31% of spend
flagged the day it started — not in next month's retro.
50×
a creator's baseline, caught overnight
the breakout video was on your desk before standup.

Three steps. No dashboards for their own sake.

1 · It watches

Nightly sweeps across Meta, TikTok, Reels, Shorts, and the Meta Ad Library. Every video scored against its creator's baseline; every rival ad re-checked twice a week.

2 · It says what changed

Every creative classified in plain words — scaling, fatiguing, new, paused. Messaging themes get a one-word verdict: replicate, test, or skip.

3 · You confirm the move

The analyst reads the live numbers, proposes a shift, and waits. Nothing touches your account without your confirm.

outlier — overview · liveopen →
total spend
$48,720
cost / trial
$11.82 ▼ 8.3%
trials
4,112 ▲ 9.1%
"vo — sleep paralysis explainer" is scaling · ▲ 92%$3,660 · 341 trials
↑ the real Overview screen, rebuilt in this theme — click through

Eight surfaces

over live data · no exports, no stale decks
01Overviewthe week at a glance — spend, trials, cost per trial with honest deltas, every creative classified.→02Creativesvisual leaderboard plus launch sprints; ad drawer with sparkline, funnel, and confirm-gated pause.→03InsightsAI-tagged messaging themes with spend, hit rate, and a verdict — replicate, test, or skip.→04Inspoviral organic content from other consumer apps — 50k views and up, scored against creator baselines.→05Competitorsevery rival ad in the Meta Ad Library, re-checked twice a week. Longevity is the tell.→06Researchask a question; an agent watches the videos and returns an evidence memo.→07Analystchat over live data with sixteen tools; Meta actions stay confirm-gated.→08Assistantthe team's shared brain — trained on your brand, SOPs, and insights; turns winning patterns into briefs.→

See what you've been missing

Connect Meta and RevenueCat, add your rivals, and Outlier starts watching tonight.

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